About us

DESIGNED WITH LOVE IN LONDON

We are a British bridal brand with over 100 years of living heritage. Moving into our 4th generation, we are dedicated to creating timeless and classic pieces with a modern twist. Crafted in luxurious fabrics and expertly constructed for a premium product at an affordable price..

Living heritage

Ellis Bridals is a pioneer of luxury British bridal. Established in 1912 in London, Ellis Bridals is now exclusively available in luxury independent boutiques worldwide.

The founder and original designer Ada Ellis honed her craft by creating bespoke dresses for London’s early 20th Century aristocracy. The birth of Ellis Bridals came when on a bright January day in 1910 Ada herself walked down the aisle to marry Sam in the very first Ellis wedding gown. Her distinctive, elegant style struck a chord and word spread fast. Demand grew as brides across England clamoured for an original Ellis Bridals creation. The brand blossomed, carving a place at the forefront of British bridal-wear. Believing that you should work surrounded by what you love, in the 1960s Ada opened her central London Atelier.

Ellis Bridals is now over 100 years old, a century of living heritage that continues to inform and refine the design process. When a bride chooses Ellis Bridals, she chooses a little story. A gown embedded with history, tradition and love.

A british family business

Now moving into its fourth generation, the Ellis legacy continues with Ada’s great-grandson James Ellis. True to Ada’s words, family bonds have kept the heart of Ellis Bridals in London, where it has always been. We adore the confidence of the Ellis bride. Modern and creative, she understands that she is unique, and desires and deserves a dress to reflect her.

We understand that our bride looks for designs that are beautifully made and style-led: quintessentially her. Her style is her essence: luxe femininity that is effortlessly individual. Constantly taking inspiration from over 100 years of archives of fine embellishments and delicate beadwork – each stage of design is carefully considered to ensure that every dress is as timeless and unique as our bride and her wedding. We create intricate little details to intrigue and enhance. Honed by over a century of experience, we continue to refine our expert construction, gifting our bride a truly perfect silhouette.

“Ellis has dressed thousands of brides over the last 109 years, the happiness this has gifted these women is what drives my passion.”

– James Ellis

Looking for your dream dress?

Book an appointment with one of our official stockists today to try on the Ellis collection

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