Sass & Grace

Feb 10, 2016

We interview the owners of new beautiful bridal boutique, Sass & Grace about the business and heart behind wedding shopping.


Who is behind the store?


Sam Walsh, self-confessed wedding fanatic. Along with my husband, I own Sass & Grace bridal boutique.

When did the store open? Where is the store? 


We opened the doors of our boutique for the first time on 1st Dec 2015, although the dreaming and planning started long before. We’ve been searching for the perfect setting for a long time, as we had a very clear vision of how we wanted it to look and feel. We’re set in the beautiful Hampshire countryside in an old dairy barn with lots of space and tranquil surroundings where brides can have complete privacy and take their time choosing their very special dress. We’re also close to good road links being in-between the cities of Winchester and Basingstoke.

Sass and grace wedding shop hampshire

What made you want to open a bridal store? 


We’ve only been married a few years and I didn’t have the greatest experience when I bought my wedding dress. In retrospect this has served us well as we have built our core values around delivering an excellent service and environment from the first contact to the final fitting. I feel passionately that this is such an important part of the wedding journey and a bride-to-be should enjoy and have fun choosing her wedding dress. At Sass & Grace we strive for that excellence and nothing less will do for our Brides.

What makes you different from other bridal stores? What do you offer? 


The service! At Sass & Grace we know each Bride is unique and we want her personality to shine, that’s why every private appointment starts with us getting to know her. Once a bride has bought her dress it’s just the beginning of her journey with us, we have a fantastic and very skilled seamstress who works exclusively with us and who will ensure that the dress fits and flatters her perfectly on the big day!

Sass and grace wedding shop hampshire

What’s your favourite dress in store?


Such a hard question! Can I choose 2?

I love Ellis Bridals style 11449, it is such a flattering fit the way it hugs the hips and shows off a beautiful curve before flowing into the full tulle skirt.

However, I also love 11317, what a fun and flirty tea dress, I just love to watch how it makes a bride-to-be feel when they try it on – they quite often just want to skip about the boutique!

How can brides get in touch with your store? 


Call us on 01962774160 or email us at, please also have a look at our website

Sass & Grace are hosting an Ellis Bridals Designer Weekend from the 11th-20th March 2016 check our trunk show section for details

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